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Are Twitter Stories coming? The company buys Stories app developer Chroma Labs

Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on...

Jumpshot redux: Hitwise is shutting down

Hitwise is shutting down, after more than 20 years in operation. The company provided only a vague statement on its website, citing “events outside of our control.” Hitwise also called...

Why out-of-home may be the ultimate location-based (digital) marketing medium

Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly....

More than 200 million smart speakers have been sold, why aren’t they a marketing...

Smart speaker sales reached 147 million units globally in 2019, reflecting 70% growth over 2018, according to new data from Strategy Analytics. The firm said that Amazon retained the market...

Marketers struggle to stay ahead of technology advancements

When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, 88% of...

California takes on the internet (again) with bill aimed at food-delivery abuses

In May 2019, Google added order online buttons to Google My Business (GMB) restaurant profiles and knowledge panels through partnerships with Grubhub, DoorDash, Postmates, Delivery.com and others. This was part...

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities

E-commerce provider Shopify reported $505.2 million in revenue for the fourth quarter of 2019 on Wednesday, an increase of 47% compared to the fourth quarter of 2018. Annual revenues...

Customers want more text-based customer support options from brands

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer...

LinkedIn Sales Navigator adds features to streamline workflows

LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales...

FTC looking at ‘hundreds’ of acquisitions by big tech for anticompetitive behavior

The U.S. Federal Trade Commission (FTC) announced that it’s taking a closer look at hundreds of acquisitions made by Google, Apple, Amazon, Facebook and Microsoft over the past decade. It...

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5 Reasons Businesses Need to Get on TikTok via @brie_e_anderson

Here are five reasons why businesses should watch, and even get active on, TikTok.The post 5 Reasons Businesses Need to Get on TikTok...

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