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ABM: Account-Based Marketing

Orchestrate B2B business processes around buying groups to deliver more revenue

Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because...

LinkedIn Sales Navigator adds features to streamline workflows

LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales...

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Rethinking emotion in marketing to deepen engagement

As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention,...

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