Beyond the cookie: What’s next for attribution?

Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will...

Marketers struggle to stay ahead of technology advancements

When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, 88% of...

The state of tracking and data privacy in 2020

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding...

Soapbox: Are ad blockers breaking the foundations of digital marketing?

I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion...

Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data

Dentsu Aegis Network has bought 4Cite, a first-party identification and analytics platform. 4Cite will become part of the Dentsu Aegis-owned marketing performance company Merkle Inc. 4Cite’s identity resolution capabilities will...

Marketers should be able to get more than 60% location opt-ins if they follow...

As CCPA, ITP and the forthcoming cookiepocalypse threaten the availability of third-party data for targeting and attribution, mobile-location tracking has emerged as a potential cookie alternative. But mobile operating system...

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