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Ask Me Anything About PPC

What’s the Best PPC Bidding Strategy?

One of the most crucial parts of pay-per-click advertising is how you determine what to pay per click.In this installment of Ask Me Anything About PPC, we’ll tackle this question from...

Which PPC Metrics Should You Focus On?

There is no “right” way to run a PPC account – trial and error will help you find the best path to positive ROI.In this installment of Ask Me Anything...

Which PPC Metrics Should You Focus On?

There is no “right” way to run a PPC account – trial and error will help you find the best path to positive ROI.In this installment of Ask Me Anything...

How Do I Improve My Click-Through Rate (CTR)?

In this installment of Ask The PPC, we’ll tackle the question:What can I do to improve my CTR?Click-through rate (CTR) is the amount of clicks achieved off of impressions secured.Improving...

How to Use Negative Keywords in Paid Search Campaigns

Paid search is the art and science of knowing which questions are worth answering.Negative keywords are how we ensure our marketing dollars go to our intended questions.In this installment of...

Why Is a Previously Rocking PPC Campaign Tanking?

Today’s #AskPPC question, which comes to us from Momna in Islamabad, is dedicated to all the amazing agencies and marketing managers, who inherit account structure “baggage”.“I’m managing a...

Why Is a Previously Rocking PPC Campaign Tanking?

Today’s #AskPPC question, which comes to us from Momna in Islamabad, is dedicated to all the amazing agencies and marketing managers, who inherit account structure “baggage”.“I’m managing a...

Match-Type Changes & Campaign Structure Choices

First, I want to thank everyone who submitted their questions for #AskPPC – even if we don’t get to your question this week, odds are we’ll address your question in...

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Don’t Let Website Redesign Projects Ruin Your SEO

The Big PictureThe purpose of an SEO campaign is to make a website’s strategic pages rank high on Google for relevant searches.Google’s complex...

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