Home Channel: Analytics & Conversion

Channel: Analytics & Conversion

Soapbox: Are ad blockers breaking the foundations of digital marketing?

I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion...

Improve customer loyalty with AI

First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this...

The importance of building brand awareness through Amazon advertising

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large...

Choosing a marketing automation platform

The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times....

Is your marketing department the ‘useful idiot’ of your business?

As an email strategist and fractional CMO, I’m always amazed – and not in a good way – when I start working with a company on its business and discover...

Marketers should be able to get more than 60% location opt-ins if they follow...

As CCPA, ITP and the forthcoming cookiepocalypse threaten the availability of third-party data for targeting and attribution, mobile-location tracking has emerged as a potential cookie alternative. But mobile operating system...

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The Good, the Bad & the Uncertainty

JavaScript and SEO have long been a debated topic among developers and SEO experts.Search engines have made, and continue to make,...

How to Get it Back [Webinar]

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