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Channel: Martech: Advertising

The future of identity in a cookieless world

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Soapbox: Let’s prove to Star Trek Picard that ads don’t have to annoy

Trekkies are thrilled they have Sir Patrick Stewart’s Jean-Luc back in Star Trek: Picard. Like any good sci-fi, the show is far more about the present than it is about...

500+ malvertising Google Chrome extensions disabled, removed from Web Store

Harmful malvertising Google Chrome Extensions were active over at least eight months. The extensions redirected millions of users to malicious sites, including to affiliate links or a GDPR announcement site...

Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data

Dentsu Aegis Network has bought 4Cite, a first-party identification and analytics platform. 4Cite will become part of the Dentsu Aegis-owned marketing performance company Merkle Inc. 4Cite’s identity resolution capabilities will...

IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants IPG Mediabrand companies Universal McCann, Initiative, ID...

APLICATIONS

Facebook Templates for Business Posts About COVID-19 Changes

Facebook is providing a set of templates to help businesses communicate need-to-know changes brought on by the COVID-19 pandemic.The templates are...

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