Home Channel: Martech: Management

Channel: Martech: Management

Soapbox: Does the demise of third-party cookies mean we’re back to the future?

The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value,...

How to use agile marketing to prioritize high-value initiatives and improve productivity

We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines are...

Fostering relationships is key to managing a martech stack

Whether you work in-house, at an agency, small businesses, enterprise organizations, for-profits and nonprofits, every organization has its own culture. I’ve worked with colleagues in a whole lot of different...

Is it time marketers take more ownership over their identity resolution platforms?

U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according to a Winterberry Group forecast....

5 tips to help you make smarter martech investments

Media Buyers have a difficult job, whether it’s the hours, heavy workload, or demanding clients – being inundated with choices when it comes to martech vendors doesn’t make things any...

Check out Red Hat’s customer journey marketing stack

As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite kudos, of course, are The 2020 Stackies: Marketing...

How evolving risks and consumer distrust will shape digital marketing in 2020

Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are also...

With AI poised for growth, marketers need more clarity from vendors

Marketers from across all industries have widely embraced tools and solutions boasting artificial intelligence (AI), machine learning (ML) and deep learning (DL) capabilities — but marketing is suffering from definition...

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Check out Red Hat’s customer journey marketing stack

As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite...

A Way to Unlock Growth

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