Home Channel: Martech: Marketing

Channel: Martech: Marketing

Digital asset management platforms: What are they good for?

Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms...

BlueVenn adds native email component to its CDP platform

The customer data platform BlueVenn is launching an email component to its platform, giving users the ability to create email marketing campaigns without using an external email solution that integrates...


What Is Content Marketing & Why It Matters

Editor’s Note: This post is from Search Engine Journal’s new guide Content Marketing: The Ultimate Beginner’s Guide to What Works. This...