Home Channel: Social Media Marketing

Channel: Social Media Marketing

Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news...

Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion,...

Twitter says ad tech and product updates will improve direct response advertising

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes...

Quora adds features to help advertisers measure and attribute conversions more accurately

Quora on Wednesday announced two new features in its ad platform designed to help advertisers measure and attribute conversions: Advanced Match and Conversions Windows. Advanced match. This new tool allows...

Snapchat added users, increased revenue in Q4, but ‘still extremely under-monetized,’ says Spiegel

Snap Inc., the company behind Snapchat, reported a 44% year-over-year increase in revenue for the fourth quarter of 2019, reaching $561 million. Daily active users (DAUs) on Snapchat reached 218 million,...

TikTok 101: A primer for brands

You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet...

Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get...

Facebook warns of targeting limitations, says Checkout will take time

Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. The company announced $21.1 billion in revenues...

Pinterest debuts AR feature that lets users try on lipstick before buying

Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades suited their complexion. Users can then save the...

Byte, the successor to Vine, has officially launched – and it’s ready to compete...

Byte, the long-awaited follow-up to Vine, launched in a surprise announcement Friday evening. The app is available in the app store for iOS and Android devices, positioning itself as a...

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Why out-of-home may be the ultimate location-based (digital) marketing medium

Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH,...

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