Marketers struggle to stay ahead of technology advancements

When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, 88% of...

Introduction to GIF Engine Optimization (GEO)

If you’re reading this, you probably know about SEO. You may even be an SEO professional that spends a significant portion of your time reading, talking, and implementing...

10 Tips for Mastering Your SEO Content in 2020

2020 presents many new and exciting opportunities to master your content and reach a wider audience.While the BERT algorithm update gave a not-so-subtle nod to the importance of...

6 Reasons Why More Content Isn’t Better (It’s Actually Worse!)

Content shock.Mark Schaefer first predicted it over five years ago, in 2014.The marketing industry should have taken it as a warning, and some of us did.But not enough.Instead...

7 Tips to Make a Successful Podcast

Podcasts have never been more popular than they are today.In fact, there are more than 800,000 active podcasts as of 2019, which is a number that only looks...

3 Worthy, Measurable, Growth-Centered Content Marketing Goals

Here’s a big question that may or may not make you squirm:Are you reaching your content marketing goals?If you reluctantly whispered “no” and felt uncomfortable, that’s okay. We...

7 Graphic Design Tips for Non-Designers

Have you ever had to create designs – even though you aren’t a trained graphic designer?Social media pros often design the creative elements that go with organic posts...

What the Most Viral Reddit Images Can Teach Marketers

Virality is often the holy grail for content marketers seeking top-of-the-funnel awareness and general link building.Unfortunately, virality is incredibly difficult to predict.We’re often left to our intuitions about...

How to create amazing infographics

CopyPress has a defined process on how to create amazing infographics for their clients. With a little effort, you can follow their breadcrumbs and create amazing infographics of your own!...

5 Types of Interactive Content to Attract Valuable Links

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your...

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How to use agile marketing to prioritize high-value initiatives and improve...

We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why...

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