The Definitive Guide for Marketers

Content is power.It comes in countless forms, and each of those forms can be pivoted into countless permutations.Think your about page has to be text?Think again.The world of media is...

How Content Marketing Has Evolved

Newer is better.Right?It takes just one look at the Apple product lineup to confirm that companies are constantly trying to out-innovate each other.It’s only a matter of time until you’re...

Why Your Brand Needs a Style Guide

You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt.You spend an absurd amount of time...

3 Tips for Keyword Research & Content Localization Success

Throughout my career as a search marketing consultant, I have been a strong advocate for:Conducting keyword research for each target market.Expertly localizing content.Yet, I still feel the need to talk...

5 Ways AR & VR Are Reshaping Digital Marketing

Augmented reality is more than a buzzword.Move over human influencers; virtual beings might be the next-gen in the near future of marketing.Ever want to grab a headset and meet your...

Why & How Content Pruning Helps Your SEO

On May 4, 2020, in the midst of a pandemic and general chaos, Google rolled out another core algorithm update.The May 2020 Core Update was the second core update of...

How Content Can Drive Marketing Success in Lean Times: 5 Tips

COVID-19 is having an ongoing and detrimental impact on online marketing.Many brands are going through a lean phase, wherein they know their target audience isn’t interested in engaging with them...

Is YouTube About to Update Its Algorithm Again?

Recently, I was in a Zoom meeting with more than 20 content creators from the United Arab Emirates to hear Nuseir Yassin tell “The Story of Nas.”Now, Yassin is an...

Is YouTube About to Update Its Algorithm Again?

Recently, I was in a Zoom meeting with more than 20 content creators from the United Arab Emirates to hear Nuseir Yassin tell “The Story of Nas.”Now, Yassin is an...

How to Write for Google’s Core Algorithms, User Intent & SEO

On May 4, Google released a broad core algorithm update called the May 2020 Core Update.The May 2020 Core Update is now rolling out live. As is typical with these...

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Google Can Use Unsupported Structured Data

Google’s John Mueller answered whether it’s useful to use structured data that doesn’t result in rich results. Mueller answered that it...

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