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6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)

Some advertisers struggle to create display advertising programs.Sometimes they don’t have the design expertise or capacity to create good-looking ads.And even when they do, they may not create...

Paid Social Channels You’re Missing Out On

Facebook has solidified its place over the years as the leader of the paid social landscape.But as more brands are investing on Facebook (and Instagram), costs are continuing...

How to Outsmart Your Competitors Using Location Data [Webinar]

More than 80% of marketers use location data to improve the performance of their campaigns.Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to...

Google is Expanding Shopping Ads to Gmail

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.In an email sent out to Google Ads advertisers, the company says...

How to Advertise on LinkedIn: A Beginner’s Guide

Rumor has it that LinkedIn may be the up and coming advertising player this year.Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has...

Google Chrome Expands Ad Blocking Efforts to Ads Within Videos

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.Google blocks ads in Chrome according to what the Coalition for...

How to Outsmart Your Competitors Using Location Data [Webinar]

More than 80% of marketers use location data to improve the performance of their campaigns.Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to...

All Google Ads Campaigns to Utilize Standard Delivery As of May 2020 via @MattGSouthern

Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, & Hotel campaigns.The post All Google Ads Campaigns to Utilize Standard Delivery...

Paid Media & Privacy: What’s Changing & What It Means for Marketers via @ArianneDonoghue

Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.The post Paid Media & Privacy: What’s Changing & What It Means for...

Auditing & QA: Preventing GDN & YouTube Disasters via @jonkagan

Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.The post Auditing & QA: Preventing GDN & YouTube Disasters via @jonkagan...

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An Adaptive Framework for Link Building Campaigns

A consistent complaint I hear from SEO professionals, both veterans and those new to the industry, is that link building is...

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