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Ads Appearing on Google’s Network Alongside COVID-19 Misinformation

Search and social platforms have had a lot to contend with when it comes to COVID-19.From struggling monetization to constantly evolving ad policies, and blatantly false information slipping through the...

Google’s Monetization Policies for Publishers & Advertisers

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.Brown, the monetized policy education lead at Google, goes over why policies...

What’s Up With the Rise of Retailer Media Networks?

Technically, there’s nothing new.Retailers have been monetizing site space, hosting coupons, banner ads, or having promotions for years.What’s changing is the scale (more options and inventory), additions of self-service options,...

Amazon Ads’ Skyrocketing Growth Year Over Year

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic.Unlike other...

8 Things Advertisers Say They’re Doing During COVID-19

I’ve now hosted five PPC Town Halls and welcomed several PPC experts as panelists to share what they’re doing in response to the economic crisis that’s resulting from...

Why & How to Leverage Video Ads in the Wake of COVID-19

COVID-19 has created unique challenges for consumers and businesses alike.Businesses are looking for inexpensive ways to tap into sales.Consumers are seeking out content, now more than ever –...

Google & Facebook Must Pay Australian Media to Use Their Content

Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.This decision was made after complaints by local media...

Quora Revamps Ad Manager Interface

Quora Ads users may notice something different when they login to manage their campaigns this week.Late last week, Quora announced a redesign of their Ads interface, coupled with...

Google Waives Ad Serving Fees for News Publishers

Google has announced their latest way to help during the COVID-19 crises, and this time they’re focusing on journalism.Ad Manager Fees WaivedFor the next 5 months, Google Ads...

Strategies for Amazon’s New Product Targeting Offering

Earlier this month, Amazon Ads announced that Product targeting would be available on Sponsored Display for U.S. sellers.Now available via Seller Central, the expanded capability means reaching shoppers...

APLICATIONS

How to Optimize AMP Stories for Google Search Results

An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project.AMP stories are...

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