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3 of the Best Google Analytics WordPress Plugins

Anybody who is serious about improving their traffic, conversion rates, and overall web strategy performance knows that few things matter more than cold, hard data.After all, data is power.Data doesn’t...

How to Go Deeper with Keyword Research: Go-to Tools & Techniques

What do real customers search for?It seems like a straightforward question, but once you start digging into research and data, things become muddled.A word or phrase might be searched for...

Rank Tracking Isn’t What It Used to Be – So What’s Next?

What is the O in SEO for?Optimization, of course!But what does an SEO professional optimize?For much of the history of SEO, it’s been for ranking positions for important...

Mapping Digital Success & SEO Through Uncertain Terrain

Your data is irrelevant.I’m sure that sentence is going to rub some of you the wrong way, but that doesn’t make it any less true.All that data you...

What It Is, Why It Matters & How to Measure It

Digital marketing opened up a lot of new exciting ways to promote our brands and products.But it also increased the number of metrics we need to track.It can...

How to Conduct a Complete Google Ads Audit

Is your Google Ads account as effective as it could be?Unless you’ve audited your account, you can’t know for sure.What Is a Google Ads Account Audit?A Google Ads...

How to Conduct a Complete Google Ads Audit

Is your Google Ads account as effective as it could be?Unless you’ve audited your account, you can’t know for sure.What Is a Google Ads Account Audit?A Google Ads...

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic.This data has been compiled in an effort to...

Organic Impacts on the Retail Industry

Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic.That’s why it’s important to explore its impact on search interest trends and organic performance...

Why Google Search Console & Google Analytics Data Never Matches

A common complaint about Google Search Console (GSC) is that the data is “inaccurate” when compared to Google Analytics results.You know the situation.We’ve all done it.You try to...

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Google Partners Program Puts New Requirements on Companies

A new Google Partners program is launching later this year, which may require current partner companies to make a number of...

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