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3 Types of Data Science SEO Teams and How They Work

When it comes to successful data science for SEO, nothing is more important than having the right team in place.Challenges in obtaining and ensuring the consistency of the data, as...

Google Announces New Reporting Features in GA4

Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability.The goal of these new features...

How to Get a Google Analytics Certification (& Is It Really Worth It?)

Google Analytics is the most well-known and widely-used analytics software in the industry.However, it can still take time to get familiar with the platform.With so many data visualizations and reporting...

Get to Know Google Analytics 4: A Complete Guide

In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4.There is a lot to learn with large updates and it’s natural to wonder how this...

Is Content the New Cookie?

The move away from cookie-based tracking is a response to increasing public concern around privacy.This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google,...

Avoid These 15 Common Google Analytics Mistakes

Don’t feel bad if you’re making mistakes in Google Analytics. Even experienced SEO professionals do. The good news is that you can learn to spot and solve them.Duplicate tags, for...

The Most Common Way PPC Ad Budget Is Wasted

As paid search marketers, we have something of a love affair with data.PPC has gotten more expensive as the years have passed, so it’s become even more imperative to understand...

How to Find Global Opportunities Now

Keeping your business afloat during difficult times is challenging – but it can be done.For his SEJ eSummit keynote, Bill Hunt, President of Back Azimuth Consulting, tapped into his 25...

What We Learned from Analyzing 98,863 Ranked URLs in Travel

The travel sector is one of the most competitive verticals when it comes to organic search.With relatively low barriers to entry for most business models and an ever-growing and varying...

Ready to Analyze Google’s Algorithm? Let’s Lay Out the Math & Skills You Need

“Do you want to spend money on ads or solve this black box?”That (rough) question helped to determine the path of my career 10+ years ago into becoming the SEO...

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