Are Twitter Stories coming? The company buys Stories app developer Chroma Labs

Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on...

Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to...

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Marketers struggle to stay ahead of technology advancements

When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, 88% of...

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities

E-commerce provider Shopify reported $505.2 million in revenue for the fourth quarter of 2019 on Wednesday, an increase of 47% compared to the fourth quarter of 2018. Annual revenues...

Customers want more text-based customer support options from brands

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer...

LinkedIn Sales Navigator adds features to streamline workflows

LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales...

Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion,...

Is it time marketers take more ownership over their identity resolution platforms?

U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according to a Winterberry Group forecast....

Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP). While Salesforce recently entered into the CDP space with the launch of its own 360 Audiences, the move to...

Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data

Dentsu Aegis Network has bought 4Cite, a first-party identification and analytics platform. 4Cite will become part of the Dentsu Aegis-owned marketing performance company Merkle Inc. 4Cite’s identity resolution capabilities will...

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