Google Explains Negative Reviews And Rankings

Google’s John Mueller answered whether negative reviews harm a websites rankings. The answer provided a great deal of information about how Google’s algorithms take reviews into account and the general...

Facebook Messenger Plugin For Websites Receives Major Update

Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook.This will let businesses reach more customers through their...

Google SEO 101: Mobile-First Indexing Problems

In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing.Google Lightning Talks are short presentations that would...

Divi WordPress Theme Vulnerability – Search Engine Journal

WordFence researchers discovered a vulnerability in Elegant Themes Divi and Extra themes and the Divi Builder plugin. The vulnerability allows an attacker to completely take over a site.The Divi Builder...

Google Ads Advertisers Can Now Capture Leads From YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them...

Google Ads Rolling Out Multiple Updates to App Campaigns

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.An update coming later this year will simplify...

Instagram Reels Launches Worldwide to Compete With TikTok

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US.Reels shares many of the same features as TikTok, which is why it’s...

Google’s Search Quality Raters Do Not Directly Influence Rankings

Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users.Danny Sullivan, Google’s Public Liaison for Search, goes over the role...

Google Adds New Structured Data Properties to Estimated Salary Dev Page

Google updated its structured data development page to add two new properties to the Occupation structured data and the OccupationAggregationByEmployer structured data. The two properties are “JobBenefits” and “industry.”According to...

Google Analytics Shifts More Data Privacy Control to Marketers

Google Analytics announced new data privacy settings that gives additional data collection control to marketers.Against the backdrop of multiple data privacy violation lawsuits against tech companies and increasing government regulations...

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