Everything You Need to Know

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change.Even if you’re a seasoned PPC veteran,...

Google Announces New Ads Creative Studio

Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools.Ads Creative Studio will incorporate the following tools:Director...

Google Audience Expansion vs Optimized Targeting: Here’s The Difference

Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and...

Google Bans Specific Verticals from YouTube Masthead

It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals.The affected...

5 Best Google Ads Alternatives to Diversify & Grow

It’s no secret the Google Ads platform has long dominated the digital advertising industry.Google Search is one of the best places for brands to get their products or services in...

Everything We Know About Google’s Performance Max Campaigns

With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it compares to other...

Google FloC Explained: A Guide for Marketers

As FLoC testing is officially underway, we’ve compiled everything that we know about FLoC: what it is, how it’s different, and what advertisers can do to prepare.What is FLoC and...

How to Prepare Your Ecommerce Business for a Cookie-less Future

By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of digital advertising and analytics, will be deprecated across...

Key Takeways From the Google Marketing Livestream

At the annual Google Marketing Livestream, Google announced several new features and broader rollouts of existing tools for advertisers.We’ve broken the big announcements into six main themes: a focus on...

10 Top Data Analysis Mistakes Digital Marketers Make

Reporting and data analysis inevitably encompass a significant amount of our time as digital marketers.However, even experienced marketers can trip up and make a few common mistakes when looking at...

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