Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.Before today, sharing audience lists from manager accounts to sub-accounts would have...

5 Google Analytics Reports Every PPC Marketer Needs to Know About

It’s easy to have a  love/hate relationship with Google Analytics reports.On one hand, it presents every single of piece of information needed at one’s fingertips.On the other hand,...

Google Ads Makes it Easier to Review a Campaign’s Change History

An update to Google Ads will make it easier to determine how campaign changes impact ad performance.Going forward, advertisers will be able to view campaign changes annotated in...

Microsoft Advertising Introduces New Features for Shopping Campaigns

Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance.Here’s more information on each...

Better Product Group Management, Scripts & More Coming to Microsoft Shopping Campaigns

Exciting changes are coming to shopping campaigns in Microsoft Advertising.The platform announced this week that they’ll soon be rolling out new functionality aimed at saving advertisers time and...

12 Alternative PPC Books Every PPC Marketer Needs to Own

You may have read some of the SEO books suggested by Brian Harnish a while back. But perhaps an overlooked area for books is PPC.After all, what more...

10 Tools for PPC Managers That Have Nothing to Do With PPC

Whether you’ve been doing paid search for a year, or for more than 17 years like I have, it’s important to maximize your efficiency.Most of the articles out...

2 Contradictory Elements We Need to Discuss

“The year of automation is here!”“Don’t let your team manually do what should be automated.”“The one who still manages bids manually in Google Ads is wasting her time.”These...

8 Ways to Drive More Calls – & Better Call Quality – with Paid...

Here are eight ways to drive more calls with PPC, all while improving call quality.The post 8 Ways to Drive More Calls – & Better Call Quality – with Paid...

Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthern

Updates to Microsoft Advertising include a broad rollout of responsive search ads, clearer performance reporting, and expanded text ads changes.The post Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, &...

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Elementor Page Builder Plugin Vulnerability via @martinibuster

Elementor WordPress Page Builder contains a vulnerability.The post Elementor Page Builder Plugin Vulnerability via @martinibuster appeared first on Search Engine Journal. Source link

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