Google Ads Advertisers Can Now Capture Leads From YouTube

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them...

Google Ads Rolling Out Multiple Updates to App Campaigns

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.An update coming later this year will simplify...

Privacy, Personalization & PPC

I bet you read that title and thought, “meh, this doesn’t pertain to me as a search marketer…. Give me the nitty-gritty tactics and strategies I need to do my...

Facebook Ads vs. Google Ads: Which Is Better?

It’s one of the most common questions businesses ask when expanding their paid media presence.Where should I spend my ad money:Google search or Facebook ads?Another version of that question is:...

15 Ways to Optimize a Paid Search Campaign

Managing paid search can spoil marketers.It’s deeply rooted in data, and this data comes in quickly after launching a new campaign.But, that data can create another issue: there’s so much...

8 Engagement Triggers to Leverage in PPC Campaigns

We all love a good website page visitor.They’re the standard marker for someone who is interested in your company and are usually the main source of remarketing campaigns across all...

Google Adds Increased Visual Options for Shoppers and Brands

As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this...

Google Adds Increased Visual Options for Shoppers and Brands

As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this...

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Your Social Media Career: What’s Next From Here?

As a social media manager, I get it.We are the wearer of many hats in the marketing world – from project management to...

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