15 Ways to Optimize a Paid Search Campaign

Managing paid search can spoil marketers.It’s deeply rooted in data, and this data comes in quickly after launching a new campaign.But, that data can create another issue: there’s so much...

8 Engagement Triggers to Leverage in PPC Campaigns

We all love a good website page visitor.They’re the standard marker for someone who is interested in your company and are usually the main source of remarketing campaigns across all...

Google Adds Increased Visual Options for Shoppers and Brands

As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this...

Google Adds Increased Visual Options for Shoppers and Brands

As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this...

How Not to Work with PPC Managers

PPC managers are the spreadsheet-conquering wizards who are able to bring businesses leads, sales, and traffic from paid ads for the best budget.That’s why it’s important to build a successful...

How to Earn Your Google Ads Certification

Google Ads certification is an important credential for marketers.It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.While it isn’t an exclusive...

How to Earn Your Google Ads Certification

Google Ads certification is an important credential for marketers.It is one of the few standardized ways to prove a certain level of knowledge or topical relevance.While it isn’t an exclusive...

How Not to Work with PPC Managers

PPC managers are the spreadsheet-conquering wizards who are able to bring businesses leads, sales, and traffic from paid ads for the best budget.That’s why it’s important to build a successful...

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Consumers Value Reviews Over Credentials

A study of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less...

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