PPC Today – Letting Go of What We Were Taught

Most PPC professionals today weren’t taught how to run paid search campaigns in school (or if any training was received it proved to be very basic and limited).On top of...

Google Shortens Identity Verification Time

Google Ads has updated the timelines to a 21 day response time for their Business Operations Verification program, rolling out in the United States first. Google Ads has updated...

How Ecommerce Companies Can Do More with Less Shopping Ad Budget [Webinar]

Join our next webinar and discover how improving online shopper experience from Google Shopping Ads can boost your ecommerce conversions.Are you running Google Ads campaigns for your ecommerce store?Online retailers...

How to Drive Paid Search Strategy at the C-Suite

Leveraging PPC industry data in the boardroom is essential to get buy-in for campaigns.Yet, digital marketers often struggle to prove the value of paid search to key stakeholders.On May 6,...

Google Ads Beta Testing Curbside Feature Pickup in Shopping

Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator.What the Curbside Pickup Indicator Looks LikeThe feature is...

How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020 [Webinar]

Join our next webinar and discover how improving online shopper experience from Google Shopping Ads can boost your ecommerce conversions.Are you running Google Ads campaigns for your ecommerce store?Online retailers...

3 Ways to Proceed with Paid Search Campaigns

Dearest fellow search marketer:The world is a crazy place in early May 2020.Pandemic, quarantine, stock market crashing, and the best thing on TV involves a tiger-owning, mulleted zookeeper...

Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On

There is a lot of anticipation toward the future.What will the “new normal” look like post-COVID-19 for the economy and with respect to consumer behavior?During these somewhat crazy...

Google Smart Shopping Beta Testing New Customer Only Goal

Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition. Dubbed “NCA,” this new goal type allows advertisers to set Smart Shopping campaigns to...

Adapting PPC Strategy in Changing Times

The current world situation has caused an upheaval of life as we know it, while at the same time creating a groundbreaking shift in the business world as...

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Excessively Deep Pagination Can Impact Search Traffic

Pagination is the common and useful way to order category pages that contain links to articles or product pages. Pagination is...

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