4 Ways to Make Your Smart Bidding Smarter

How and how often do you optimize bids?The ideal frequency depends on:Campaign goals.The amount of data available to your ads and keywords.Competitive landscape.Still, it is safe to say...

How to Measure Success in PPC Campaigns With & Without Conversion Data via @navahf

Here's how you can measure the success of your paid search campaigns with or without conversion data.The post How to Measure Success in PPC Campaigns With & Without Conversion Data...

Introducing Our New Monthly Column

I am excited to announce that Search Engine Journal will be launching a new, monthly column: Ask Me Anything About PPC.Starting in March, we will start answering your...

4 Ways to Adapt Your Digital Strategy

COVID-19 has certainly made an impact on ecommerce over the past couple of weeks now that isolation and social distancing measures have been put in place.Workers in many...

Why You Don’t Need to Be an Expert in Everything to Be an Effective...

With the rise of automation and the impending impact that it will have on those of us who work in search, one of the things I’ve been focusing on is...

5 Survival Tips for Marketers

Let’s be honest: COVID-19 is all over the news.No one can get away from the latest headlines, projected models, or local news.But what about those who live and...

Close Variants Are Like Click Fraud – Here’s Why

Click fraud – the practice of users or robots intentionally clicking on paid search ads to run up advertiser costs or drive profits for content sites – has...

12 Alternative PPC Books Every PPC Marketer Needs to Own

You may have read some of the SEO books suggested by Brian Harnish a while back. But perhaps an overlooked area for books is PPC.After all, what more...

How to Make Responsive Search Ads Work for You

Change is hard. (I think we can all agree to that.)As digital advertisers, change is also constant – new features, new ways to target, and new ad types.Responsive...

2 Contradictory Elements We Need to Discuss

“The year of automation is here!”“Don’t let your team manually do what should be automated.”“The one who still manages bids manually in Google Ads is wasting her time.”These...

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Who Is Speaking & All the Latest Info You Need to...

I may be biased.OK, I totally am.But Search Engine Journal’s upcoming eSummit is shaping up to be awesome.In case you missed it, SEJ...

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