Google Call Only Ads Now Include Link Option

Google Ads has announced their Call Only ads now offers advertisers the option to include a link to their website.This announcement also coincides with a renaming of the...

Why PPC Marketers Should Fall in Love with Broad Match

Some of my favorite things to read on social media are the posts asking people to share their unpopular opinions.It’s practically guaranteed entertainment.Mine is that I think butterflies...

Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits

In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget.Sometimes this wastage is obvious when you take a look at...

Microsoft Advertising Introduces New Features for Shopping Campaigns

Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance.Here’s more information on each...

Google Ads Rolling Out Multiple Updates to App Campaigns

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.An update coming later this year will simplify...

Google Ads Introduces New Policies for Government Documents & Services

Google Ads has new policies, going into effect in May, on advertising government documents and official services.Government documents and official services now fall under the ‘other restricted businesses’...

Close Variants Are Like Click Fraud – Here’s Why

Click fraud – the practice of users or robots intentionally clicking on paid search ads to run up advertiser costs or drive profits for content sites – has...

How to Use Paid Search & Social Ads for Promoting Events via @LisaRocksSEM

Discover how to promote your business's special events or time-sensitive activities through paid search and social advertising.The post How to Use Paid Search & Social Ads for Promoting Events via...

Everything You Need to Know

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change.Even if you’re a seasoned PPC veteran,...

Google Ads Pulls Plug on Dedicated Support for Many Premier Partners Starting April 1

Some Google Premier agencies began receiving a surprise message yesterday: they will no longer have dedicated contacts for their accounts.We were made aware of this later yesterday by...

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Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital...

Podcast: DownloadSubscribe: Apple Podcasts | Google PodcastsJess Budde, Greg Finn, and Christine “Shep” Zirnheld are here to deliver the digital marketing news of...

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