What Is Ethical PPC?

The concept of ethics in online advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge.Pop-ups aren’t as pervasive as they...

Google Ads Introduces New Reports, Removes & Combines Old Ones

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive.Previously known as ‘search attribution’ reports, the new ones...

Why Bing Should Be First in Your Healthcare Search Strategy

Any search marketer who has been in the “game” for 10+ years will tell you that after a while, you develop a personal skill set for a specific...

How to Make Responsive Search Ads Work for You

Change is hard. (I think we can all agree to that.)As digital advertisers, change is also constant – new features, new ways to target, and new ad types.Responsive...

Google Ads Mobile App Updated With New Features and Dark Mode

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option.Here’s an overview of all the updates rolling out today.Optimization...

8 Types of Remarketing You Should Be Doing

Remarketing is so much more than adding a pixel to your site, creating an “All Users” audience, and letting your campaign coast.If you aren’t seeing success from remarketing,...

How to Structure a PPC Campaign in the Age of Automation

Over the years, much has been written about how to structure a PPC campaign for maximum performance.When I was recently asked to lead a panel on the topic,...

3 tips for optimizing paid social campaigns for seasonality

Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director...

Introducing Our New Monthly Column

I am excited to announce that Search Engine Journal will be launching a new, monthly column: Ask Me Anything About PPC.Starting in March, we will start answering your...

The Moral Dilemma Agencies Face with the Google Partners Change

Before we get started I want to make one thing clear: I would love nothing more than for Google Partners to be great.To be a thriving community of...

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