Facebook Ads Announces Targeting Updates, Instagram Shop Ads, & More

Facebook has announced updates to the way that they are handling privacy for minors, launched new ad placement tests, and developed a new tool for advertisers.Targeting Ads Toward Minors on...

Here’s What a Comprehensive Paid Search Program Looks Like

So you’d like to launch a paid search marketing program.Or maybe you’ve launched one already, but you’re not sure what elements you might have overlooked.After all, when people think of...

10 Classic Tips to Write Effective Google Ads Copy

At one time or another, we all get writer’s block when it comes to PPC and digital ad creative.Maybe you aren’t sure of what to put in that second headline?...

Google Ads’ New Cryptocurrency Policies Take Effect

As of yesterday, Google will only run cryptocurrency ads from advertisers that are registered with the Financial Crimes Enforcement Network (FinCEN) as a money services business or be a federal...

How to Use Google Sheets for Web Scraping & Campaign Building

We’ve all been in a situation where we had to extract data from a website at some point.When working on a new account or campaign, you might not have the...

How Storytelling Fuels Reporting Your Clients Can Get Excited About

You’re subject to scrutiny and even skepticism as a data-driven marketer.It doesn’t matter how impressive your results are, or how impeccable your process.Stakeholders question your numbers. They devalue your analysis....

10 Paid Search & PPC Planning Best Practices

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever.As...

4 Issues & What To Do About Them

The new pro-consumer privacy measures Apple implemented with the launch of iOS 14 brought major changes to the digital marketing world.The Facebook iOS 14 update also shook up the paid...

10 Paid Search & PPC Planning Best Practices

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever.As...

Google’s New 3-Strike Policy – The Checks & Balances

Google announced a 3-strike policy, which would effectively suspend ad accounts that have received repeated violations.The new policy was met with concern from advertisers as the system incorrectly flags ad...

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Google Experiencing Glitches in Search Results

A number of people reported glitches in Google search results. Whatever happened resulted in strange search results that interpreted search queries...

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