10 Most Common SEM Mistakes and How to Avoid Them

Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them quickly.If not,...

Should You Pause Underperforming Google Ads Campaigns?

Here’s a common scenario: You create several Google Ads campaigns for a product or service.Some of those campaigns are really doing well.Others… not so much.So the logical thing to do...

Google Extends Support for 3rd Party Cookies, Delays Privacy Sandbox

Today Google announced that support for third-party cookies would be extended until late 2023, giving marketers more than a year extension from the previous plan to block third-party cookies by...

Everything You Need to Know

Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change.Even if you’re a seasoned PPC veteran,...

Google Announces New Ads Creative Studio

Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools.Ads Creative Studio will incorporate the following tools:Director...

Google Audience Expansion vs Optimized Targeting: Here’s The Difference

Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and...

Google Bans Specific Verticals from YouTube Masthead

It’s being reported that Google will be prohibiting advertising on YouTube’s Masthead from specific verticals. These restrictions come on top of existing restrictions on many of these same verticals.The affected...

5 Best Google Ads Alternatives to Diversify & Grow

It’s no secret the Google Ads platform has long dominated the digital advertising industry.Google Search is one of the best places for brands to get their products or services in...

Everything We Know About Google’s Performance Max Campaigns

With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it compares to other...

Google FloC Explained: A Guide for Marketers

As FLoC testing is officially underway, we’ve compiled everything that we know about FLoC: what it is, how it’s different, and what advertisers can do to prepare.What is FLoC and...

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How Would an SEO Agency Be Built Today? Part 1: Consumers...

How Customers Look in the Current ContextSince March 2020, we continued to see consumer behavior changes, new online practices, and a global outlook...

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