How to Build & Scale a Program for Global SEO Success

Oftentimes in the SEO community and industries in general, the concept of “enterprise SEO” is associated with website size rather than organization size.When in reality, enterprise SEO is a large-scale,...

A Guide to Google’s Advanced Image Search

Searching for images on Google is a simple process.Many of us can quickly find a picture of something we are searching for by performing a basic Google image search.Google populates...

Getting Started in 9 Simple Steps

It’s safe to say there is no shortage of content.Millions of new blog articles are published every day.Most of them add very little value though, and most of the articles...

Google’s Splitt: Meta Description Provides Content Summary

Google’s Martin Splitt tweeted that meta descriptions provide Google with a summary of what’s important about a page. This seems to extend what SEOs believed about meta description elements.SEO and...

TikTok has 45 Days to Sell or Get Out of USA

A presidential executive order issued on August 6, 2020 effectively bans TikTok in 45 days. The action also threatens American entrepreneurs that enjoyed income derived from traffic from TikTok.According to...

Google Explains Negative Reviews And Rankings

Google’s John Mueller answered whether negative reviews harm a websites rankings. The answer provided a great deal of information about how Google’s algorithms take reviews into account and the general...

Facebook Messenger Plugin For Websites Receives Major Update

Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook.This will let businesses reach more customers through their...

Google SEO 101: Mobile-First Indexing Problems

In the latest installment of Google’s Lightning Talks video series, Martin Splitt identifies the top issues site owners run into with mobile-first indexing.Google Lightning Talks are short presentations that would...

APLICATIONS

How to Interpret PPC Data Correctly (Even If You Never Studied...

Imagine this client email hits your inbox:“I read that it’s a best practice to feature a company’s brand name in text ads. Should...

HOT NEWS