Keep Redirects Live For One Year

Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently.While Google has previously recommended keeping redirects live for...

How Long to Re-rank a Rehabilitated Website

A fascinating discussion in a Google Office Hours hangout on how long it takes to re-rank a site that had previously hosted low quality content. Google’s John Mueller answers how...

5 Ways to Take Your Small Business Marketing to the Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two...

LinkedIn Offers Free Marketing Certification Program

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert.This program is for professionals who want to show that they...

Google’s New 3-Strike Policy – The Checks & Balances

Google announced a 3-strike policy, which would effectively suspend ad accounts that have received repeated violations.The new policy was met with concern from advertisers as the system incorrectly flags ad...

How to Understand User Behavior With Google Analytics

Google Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into...

Google’s 7 Tips For Analyzing a Google Search Traffic Drop

Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic.In an article written by Google’s Daniel Waisberg, the main causes for drops in...

An SEO Breakdown of Reputation as an E-A-T Factor

Authoritativeness & SEOAuthoritativeness is almost a no-brainer. It is very much like in academia where the author whose work is the most cited by his or her peers in his...

No SEO Advantage to Dedicated Hosting

Google’s John Mueller affirms that dedicated web hosting does not have an SEO advantage over shared hosting.This is stated in that latest installment of the Ask Googlebot series on YouTube.The...

6 Redirect Mistakes That Can Wreak Havoc on Your Site’s Traffic

Redirects are a natural part of a site’s evolution.You can create a service page or blog post that is relevant today. But there may come a time in the future...

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What’s Happening to Paid Media Performance During COVID-19

As the Coronavirus pandemic stretches on, uncertainty about when and how it will end has driven nervous commitments to ad budgets.The...

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