Home Social Media Marketing

Social Media Marketing

7 mistakes to avoid when optimizing your Instagram account for SEO

Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond...

Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion,...

Quora adds features to help advertisers measure and attribute conversions more accurately

Quora on Wednesday announced two new features in its ad platform designed to help advertisers measure and attribute conversions: Advanced Match and Conversions Windows. Advanced match. This new tool allows...

Snapchat added users, increased revenue in Q4, but ‘still extremely under-monetized,’ says Spiegel

Snap Inc., the company behind Snapchat, reported a 44% year-over-year increase in revenue for the fourth quarter of 2019, reaching $561 million. Daily active users (DAUs) on Snapchat reached 218 million,...

TikTok 101: A primer for brands

You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet...

Social shorts: Dark mode comes to TikTok, Facebook rolls out new tool to give...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get...

GoDaddy buys content creation app Over, plans to integrate features into its product suite

GoDaddy announced on Wednesday it had acquired Over, a mobile app designed for SMBs and entrepreneurs that allows them to quickly create content for social media platforms, email and websites....

Byte, the successor to Vine, has officially launched – and it’s ready to compete...

Byte, the long-awaited follow-up to Vine, launched in a surprise announcement Friday evening. The app is available in the app store for iOS and Android devices, positioning itself as a...

New Instagram Stories tool lets you quickly feature Story mentions from other users

Instagram Stories has a new tool in ‘Create’ mode, enabling users to view, stylize, and quickly feature @mentions from other accounts. Here’s how it looks: Initially spotted by social commentator...

Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get...

APLICATIONS

How evolving risks and consumer distrust will shape digital marketing in...

Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive...

HOT NEWS