How to Outsmart Your Competitors Using Location Data [Webinar]

More than 80% of marketers use location data to improve the performance of their campaigns.Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to...

Google to Discontinue Classic Version of YouTube on Desktop

Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version.In August 2017, YouTube on desktop was overhauled with a material...

Citations & Local SEO: The Ultimate Beginner’s Guide

Citations are one of the key factors in local SEO. Many new SEOs begin their careers managing citations for stakeholders.When set up correctly, citations can be really easy...

3 Worthy, Measurable, Growth-Centered Content Marketing Goals

Here’s a big question that may or may not make you squirm:Are you reaching your content marketing goals?If you reluctantly whispered “no” and felt uncomfortable, that’s okay. We...

Google Offers Advice on Ranking Better

In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content.Can...

10 Tips to Get More Followers on Pinterest

What if I told you there’s a way to build an online empire through posting photos you love?And what if I told you those photos don’t even have to be...

Fostering relationships is key to managing a martech stack

Whether you work in-house, at an agency, small businesses, enterprise organizations, for-profits and nonprofits, every organization has its own culture. I’ve worked with colleagues in a whole lot of different...

Dr. Martech and Mr. Hype: A Transformational Webinar

I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite...

Danny Sullivan to keynote SMX Advanced 2020

We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020! This will be Danny’s first time returning to the SMX stage since...

New Instagram Feature Helps Users Clean Up Their Following List

Instagram is rolling out a new feature that will allow users to group their following list into different categories.The new “Following Categories” feature groups the accounts you follow into lists...