How to Keep Your Business Going After a Loved One Kills Themselves

I’ve lost two loved ones to suicide.For a solopreneur, keeping the business doors open after a loved one kills themselves is hard. And exhausting. But it’s possible.Here’s My Story…Over 20...

How to tackle rising Facebook CPAs

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals....

InVideo’s AI-powered editor automates video creation process

The video creation platform InVideo has released a video editing tool that uses artificial intelligence to automate the video creation process. InVideo’s “Intelligent Video Assistant” comes with real-time design suggestions...

People skills vs. martech skills: You don’t have to choose

As marketing technology continues to underpin nearly every aspect of our work, marketers have to juggle efforts to not only become more adept at using martech, but to give...

Soapbox: The challenges of CTV ad targeting

Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly...

E-commerce category pages outperform product detail pages in SERPs

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across nearly 30...

How digital commerce marketing is reshaping search, marketplaces and social

SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote...

Google’s John Mueller Cautions Against Overuse of Multi-Language Content

Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary.This advice was provided on Reddit in response to a thread in r/TechSEO...

Google to Highlight Image Licensing Information in Image Search Results

Google is beta testing a way for sites to highlight licensing information about content that appears in image search results.The changes to image search results include a small...

10 Ways Businesses Can Use Snapchat

If you think you missed the opportunity to join the Snapchat craze, it’s not too late.As of Q1 2019, the social media app has over 190 million daily active users...