Who are you really competing with?

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Google CEO Says Company’s Continued Success is Not Guaranteed

Google CEO Sundar Pichai testified before US Congress as part of an inquiry into the company’s market dominance. CEOs of Amazon, Apple, Facebook, and Google testified before US Congress...

8 Engagement Triggers to Leverage in PPC Campaigns

We all love a good website page visitor.They’re the standard marker for someone who is interested in your company and are usually the main source of remarketing campaigns across all...

Why We Need to Go Beyond JavaScript SEO

Want to make sure that your content gets properly accessed by search engines and ranks high?In his SEJ eSummit session, Bartosz Góralewicz presented how Google is rendering websites on a...

Bing URL Submissions Plugin Experiencing Issues

There are currently a “large number of failures” associated with Bing’s new URL submissions plugin for WordPress, according to the company’s outreach team.Emails are being sent out to site owners...

11 Simple Facebook Ad Tips to Drive More Conversions

Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey.There are so many targeting options and placements – the opportunities are endless.Done right,...

Google Comments on Idea It Uses GA for Ranking Purposes

Someone recently tweeted their opinion that Google Analytics data can influence search rankings. Google’s John Mueller clarified several points.Long History of Google Analytics Data Used by GoogleThe idea that Google...

5 Facebook Advertising Tips for Service Businesses

If you’re a service-based business, the right approach to advertising online can feel overwhelming and downright frustrating.Paid search works great for emergency-based services like HVAC repairs, plumbers, and doctors.But what...