Health network shows that yes, personalization is a thing — and it works

Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces regarding patient privacy thanks...

Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority...

The benefits of using marketing automation

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right...

Salesforce to buy Vlocity for $1.3 billion

Salesforce reported revenues of $4.85 billion for the fourth quarter of its fiscal year 2020 (which ended Jan. 31) – marking an increase of 35% YoY. The company also quietly dropped...

Uber’s new digital OOH unit brings location-targeted ads to car-top screens

It was inevitable that Uber would get into advertising. Now it has to as the company faces increasing pressure to be profitable. Yesterday, Adweek first reported that the ride-sharing platform...

Amazon Just Made the $30k Amazon Retail Analytics Premium Data Free

Selling on Amazon’s Vendor Central, where you sell your products directly to Amazon, has always been a coveted option for brands and manufacturers wanting their products on Amazon.com.One of the...

Google’s Advice on How to Hire an SEO

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time.This advice was provided in the latest episode of...

Google Penalties on Guest Post Articles

Google may be cracking down on sites that publish guest posts. There are several reports of unnatural outbound link penalties.Outbound Link PenaltyAn outbound link penalty is a manual...

Google Lets Users Download Complete Sets of Data From Search Console

Google is upgrading Search Console giving users the ability to download complete sets of data from reports.Previously, Search Console only allowed users to download specific table views. In...

Migrating to Adobe Experience Manager: 4 Site Structure Considerations

In 2019, Adobe Experience Manager (AEM) saw a substantial increase in platform uptake, with BuiltWith now estimating there are around 18,700 websites using the platform globally.Graph taken from BuiltWith on...