How to Structure a PPC Campaign in the Age of Automation

Over the years, much has been written about how to structure a PPC campaign for maximum performance.When I was recently asked to lead a panel on the topic,...

The Content Campaign Process to Get Consistently Close to Insane ROI

Let’s start with an assumption.If you work in-house and have any level of responsibility to the performance of organic search you are actively engaged in “campaign content” for...

Google Explains Gradual Declines in Ranking

In a Webmaster Hangout Google’s John Mueller answered why a site might be gradually losing traffic. Once you know the reasons you’ll be better positioned to take action...

Google Updates Image Search With Icons for Products, Recipes, & Videos

Google is updating its image search results pages with icons indicating what type of content the images lead to.If an image surfaced in search results comes from a...

SMX Advanced registration is open!

Exciting news: Registration is open for Search Engine Land’s SMX Advanced! Join us June 8-10 in Seattle for master-level, tactic-rich search marketing training that skips the basics, leaves no stone unturned,...

Digital asset management platforms: What are they good for?

Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms...

Verint Systems adds Adobe integration

Customer engagement platform Verint Systems will expand its existing partnership with Adobe to allow Verint customers to combine their experience data from Verint Experience Cloud with data from the Adobe...

Vimeo Create launches to give SMBs access to video marketing tools

Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing...

Google PageRank, Simplified: A Guide for SEO Beginners via @beanstalkim

Read on to learn the core rules of Google PageRank, its history, and how it impacts SEO.The post Google PageRank, Simplified: A Guide for SEO Beginners via @beanstalkim appeared first...

Are Blog Comments Useless for Link Building?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out...