AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course. The referral program kicked off in 2011 as an easy way for members to refer their friends...

Keep your customers coming back with these top 5 journeys

Digital channels bridge the gap between the online and physical worlds and transform the way business is conducted. This provides marketers with plenty of opportunities to captivate customers with personalized...

Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see...

Sometimes the biggest vendors carry the biggest risks

In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending...

Qubit leverages deep learning for its new CommerceAI solution

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. The tool uses deep learning rather than standard machine learning — a...

Big vendor risks: Friday’s daily brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet...

Answer our survey on attending or exhibiting at in-person events

Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the...

Account-based marketing propelled forward by the pandemic

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of...

10 Most Common SEM Mistakes and How to Avoid Them

Mistakes in search engine marketing (SEM) are all too common and typically easy enough to correct — if you know what to look for and can catch them quickly.If not,...

News Site Created To Oppose Google And Facebook Fails

Knewz.com, which was launched in January 2020 and owned by News Corp has been shut down.The goal behind the platform was to provide aggregate news operating across the political spectrum.Perhaps...