Google Ads Rolling Out Multiple Updates to App Campaigns

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.An update coming later this year will simplify...

Privacy, Personalization & PPC

I bet you read that title and thought, “meh, this doesn’t pertain to me as a search marketer…. Give me the nitty-gritty tactics and strategies I need to do my...

Instagram Reels Launches Worldwide to Compete With TikTok

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US.Reels shares many of the same features as TikTok, which is why it’s...

6 Ways to Engage Your Organic Search Traffic on Social Media

When trying to grow a business online, organic search traffic can seem like one of the slowest games of all time – it can feel like it takes forever for...

See What You’re Missing in Your Visual Search Strategy

The visual aspect of communication and marketing has become increasingly important.But why is SEO for images – and the general concept of visual search – still considered a little more...

Google’s Search Quality Raters Do Not Directly Influence Rankings

Google published a detailed explainer about how changes to search rankings are evaluated internally before being rolled out to users.Danny Sullivan, Google’s Public Liaison for Search, goes over the role...