Facebook Messenger Rooms Can Now Be Created From Instagram

Facebook Messenger Rooms, a new video chat option for up to 50 people, can now be launched from the Instagram Direct inbox.Messenger Rooms were just launched last month as part...

Amazon Reported Moving Into Local News and Sports Podcasting

It’s reported that Amazon is moving into local-level advertising by acquiring podcast networks related to news and sports. Localized podcasting will complement their Echo device, allowing it to fill a...

Google Explains Why it Rewrites Meta Descriptions

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to...

Everything You Need to Know

In the world of SEO, it’s important to understand the system you’re optimizing for.You need to understand how:Search engines crawl and index websites.Search algorithms function.Search engines treat user intent as...

Everything You Need to Know

In this age of search, it’s not enough to know what ranking signals may-or-may-not be at play.You also need to understand the environment in which those signals operate.This chapter will...

How Search Engines Rank Pages

As SEO professionals, we generally focus on the question, “How do I rank my page?”An equally, if not more important question we should be asking is, “How do search engines...

How Ecommerce Businesses Can Do More with Less Shopping Ad Budget

Are you running Google Ads campaigns for your ecommerce store?Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that...

What Will Post-Pandemic SEO Agencies Look Like?

Upswing 2.0: A Tale of Business Courage & ReinventionAs we were searching for ways to support agencies navigate uncertainty, Upswing, an established agency with a 1.2 million EUR turnover, was...

Everything You Need to Know

Often I find myself focusing on specific strategies to perform specific functions.How do I write compelling copy to rank on voice search?What structured data produces easy wins?Things like that.These important questions...